Zimbabwe: Film industry challenged to positively tell Zim’s story

PRESIDENT Mnangagwa yesterday implored actors in the film industry to use their creative productions to change negative perception and project a positive national image, which promotes the country’s rich cultural heritage and vast investment opportunities.

Officially launching the first edition of the Varsity Film Expo at the National University of Science and Technology (Nust) in Bulawayo, he urged industry stakeholders to use their creative voices and imagery skills to tell the story from Zimbabwe in a positive way.

In line with the country’s renewed development trajectory, the president said films and films should be made to motivate citizens to do more through increased production and productivity.

“I therefore challenge the players in the sector to use their different strengths to promote our rich culture, our heritage and our vision of the future by telling our own story, through our own perspectives, with our own voices and images”, he declared.

“The film industry must do more to convey the true history of our great homeland by projecting a positive image,” said President Mnangagwa.

He said film industry players should refrain from allowing their stories to be captured by people with ulterior motives.

“Integrity must remain the sacred responsibility of your domain. To this end, avoid the easy way out and do not abandon chosen genres and narratives or betray acting in the national interest to satisfy the needs of the nation. funders of projects or films, “he said.

“Remain emboldened that you are knowledgeable and well able to help shape and influence the future of our great homeland.”

The president noted that some actors in the cinematographic and audiovisual space used their talents and skills to denigrate their own country, its leaders and African value systems, often at the request and in return for remuneration of foreign detractors.

“I therefore call on the sector and our young people in particular to refuse to use their skills and talent to promote national decadence and self-hatred. that, “he said.

Cinema, the arts and the creative industries play essential socio-economic roles, with the sector having the potential to create more than 20 million jobs in Africa and contributing $ 20 billion to the gross domestic product (GDP) of the country. continent, said the president.

He explained how the government under the Second Republic will continue to fund the Arts and Culture Development Fund to support talented young filmmakers and other emerging artists across the creative cultural industries.

Recognizing the various imperatives of the 4th Industrial Revolution and the quest to develop a knowledge economy, President Mnangagwa said his administration made the deliberate decision to include film, animation, cinematography, production of content, drone technology, graphic design, sound engineering and the creative arts in general as essential skills for the future.

“I therefore welcome the partnership between the Ministry of Higher and Tertiary Education, Innovation, Science and Technology Development, universities and the Society of Cinematographic and Television Resources for having privileged the training of actors in the creative cultural industry, ”he said.

“The Varsity Film Expo and teacher development programs, as well as ongoing capacity building initiatives in universities and colleges, are to provide a boost to the creation and consumption of our artistic products and services. , cultural, sporting and recreational activities. “

President Mnangagwa said that the decision of the Film and TV Resources Company to create and operationalize film and television poles in universities strengthens the government policy of creating innovation poles and industrial parks within universities. universities.

“The program will ensure the sustainable growth of the industry from the ground up, in accordance with the principles of decentralization and decentralization as well as our quest to achieve development, which leaves no one and no room behind,” he said. he declares.

The launch of the first annual Varsity Film Expo dovetails with the ongoing broadcasting digitization agenda as well as other development initiatives defined by the Second Republic, such as devolution program, education based on heritage 5.0 and a digital economy.

Actors in the film industry, said President Mnangagwa, must be guided by values ​​of peace, harmony and love.

In addition, the film industry sub-sector and the creative cultural industries in general are encouraged to reflect, introspect and criticize themselves occasionally with the aim of refining more positive content and developing the psyche. progressive national desire, “he said.

The president said that cinema and artistic expressions must lead to the perpetuation of the country’s rich cultural traditions and the promotion of a positive contemporary culture.

“The temptation to over-disseminate what is detrimental to healthy social and cultural norms must be fought, combated and rejected. Films and artistic works, which are worthless, which divide, hate and confuse our good traditions and customs have no place in our country, “he added.

“Along the same lines, locally produced content should promote family virtues, values ​​of righteous living, moral integrity, hard and honest work, self-control, discipline and healthy living.

President Mnangagwa said the film industry must also discourage society from corruption, breaking the law and moral decay.

He also commended the India-Africa Business Council for voicing the establishment of the Indo-Zimbabwe Film Commission to facilitate skills and cultural exchange for the growth of the country’s film and film industry.

The Department of Foreign Affairs and International Trade, among other stakeholders, has also been challenged to play its part in unlocking the opportunities that the Indo-Zimbabwe Film Commission has to offer.

President Mnangagwa also urged the private sector to invest and support the “proudly Zimbabwean” film and audiovisual, music, theater and visual arts industries.

“Likewise, the newly approved players in the broadcasting space are invited to promote locally produced content. It is all the more important that our young people remain the main drivers of digital content and the users of information technology. and communication, ”he said.

The government has declared itself ready to support the ideas, innovations, talents and skills of young people in fields or interests of their choice, no matter where they live.

In the wake of Covid-19, President Mnangagwa urged the media to continue educating the nation on the importance of vaccination and the need to adhere to public health protocols.

The Varsity Film Expo, which was led by talented and enterprising young people, was held under the theme “Vivid: Amplifying the Sustainable Development Goals Using Film and Digital Media”.

The exhibition ends tomorrow.

Comments are closed.