Welcome to a new era of gaming with the Aurora Collection from Logitech G

Logitech G launches new collection that champions inclusivity and lets all gamers “play your way”

LAUSANNE, Swiss and NEWARK, Calif., July 26, 2022 /PRNewswire/ — Today, Logitech G introduced the Aurora Collection, a new collection featuring the G735 Wireless Gaming Headset, G715 Wireless Gaming Keyboard, G713 gaming keyboard, G705 Wireless Gaming Mouse and eight custom accessories. The new collection was designed to be gender-inclusive, not gender-exclusive, catering to the needs and desires of female gamers while also appealing to all gamers who seek a playful design and curated experience.

Check out the full interactive multi-channel press release here: https://www.multivu.com/players/English/9072051-new-age-of-play-aurora-collection-by-logitech-g/

The Aurora collection has a distinctive aesthetic and design language while allowing customization through custom accessories and color options. It also includes advanced Logitech G gaming technologies such as LIGHTSPEED high-performance wireless technology and Blue VO!CE microphone technology. The result is a collection of gear that invites all players to come as they are, while delivering the advanced feature set that all players expect.

“Much of the gaming industry has remained stuck in a one-size-fits-all mindset. But that hasn’t reflected the broad spectrum of consumers who focus on self-expression and play games for fun, and that certainly didn’t match Logitech’s commitment to providing solutions for all gamers. When we looked at our own gaming products, we realized we could do more,” said Ujesh Desai, vice president and general manager, Logitech G. joy of playing.”

The Aurora Collection was conceptualized based on feedback from gamers in the community and brought to life by a team of primarily female leaders in innovation, design, engineering, and marketing at Logitech. The collection was created to meet the gaming wants and needs of an underrepresented segment of gamers and reimagine the future of gaming where representation is firmly in place. And the design process was guided by the following three principles:

  • Comfort: During the design phase, the team made sure to consider things like longer hair, glasses, earrings, and smaller hand sizes. Don’t stop at form. The team prioritized products that felt good and looked good to support longer gaming sessions, exploring different materials and finishes that were lightweight and soft to the touch.

  • Accessibility: To address areas of opportunity around accessibility, the team moved away from typical sharp edges, black colorways and loud aesthetics to create a more welcome experience with softer tones, translucent materials and ready-to-use soothing lighting.

  • Playfulness: The Aurora collection encourages self-expression. The products are basic White Mist with the possibility of personalizing them using the accessories Pink Dawn and Green Flash. Players can also show off their creative side with thousands of customizable lighting combinations available in G HUB with signature Aurora Collection lighting we call Play Moods.

“Our effort to create a collection of gender-neutral play equipment challenged us to put aside old ideas and really ask ourselves some essential questions about our own love of play,” said Tiffany BeersHead of Gaming Innovation at Logitech G. “By focusing on designing primarily for female gamers, we’ve not only achieved that goal, but we’ve also created a collection that we hope will be meaningful to an even broader segment. players beyond gender and stereotypes. We are thrilled with the Aurora collection and what it stands for.”

The Aurora Collection consists of:

  • G735 Wireless Gaming Headset – Featuring a White Mist finish, ethereal RGB lighting and dual on-ear audio mixing, the G735 is a versatile option for any gamer. The G735 is the first Logitech G headset with the new features of Blue VO!CE microphone technology to modulate a gamer’s voice and have the ability to save preferred audio settings to G Hub and directly to the headset. The G735 wireless gaming headset also maximizes comfort for all gamers and features smaller head sizes. Gamers can enjoy long gaming sessions with 56+ hours of battery life (without lighting) and enjoy wireless freedom with Logitech G’s award-winning LIGHTSPEED wireless technology, and Bluetooth® connectivity.

  • G715 and G713 Mechanical Gaming Keyboards – The G715 Wireless Gaming Keyboard and G713 Gaming Keyboard deliver low-profile vibration with high performance so gamers can express themselves and game their way. A compact keyless layout and adjustable height ensure all-day comfort. Pack it up and place it anywhere with a rechargeable battery that delivers 25 hours of non-stop play, and LIGHTSPEED wireless or Bluetooth® connectivity. Both keyboards come with an included Cloud-Soft palm rest for all-day comfort.

  • G705 Wireless Gaming Mouse -The G705 wireless gaming mouse is specially designed for small hands with a compact fit and advanced gaming technology. At just 85 grams, the G705 is designed for durable, lightweight comfort and performance. With a gaming-grade, ultra-responsive LIGHTSPEED wireless sensor, Bluetooth® connectivity and an easy-to-access DPI cycle button, gamers can play their best.

  • Accessories – Take your collection a step further with eight new accessories, including whimsical touches like the cloud-shaped palm rest, cable charm and heart-shaped carrying case. Other accessories include ear pads and boom mics, G713 and G715 keyboard top plates, key puller and brush, and mouse pad for gamers to customize their playing style.

To complete the Aurora collection, players will be able to elevate their gaming streams with a special edition Blue Yeti Premium USB Microphone, available in two new colorways, Pink Dawn and White Mist. These Yeti pickups will also include the exclusive Aurora Collection streamlabs stream overlays, which gives streamers the ability to customize their stream for Twitch, YouTube, and Facebook. Yeti also supports Blue VO!CE Software, with fun vocal effects like DJ Robot or Helium Chipmunk, studio tools like EQ, Limiter, and NVIDIA Broadcast Noise Removal, and HD audio samples. Blue VO!CE is available on HUB Logitech G.

Like all of our gaming products, the entire Aurora collection is certified carbon neutral, which means we fund high-quality, certified carbon offsets to reduce the carbon impact of the product to zero. Products include post-consumer recycled content and paper packaging is FSC sourcedMT-certified forests. By choosing these gaming products, you are doing your part to help support the responsible management of the world’s forests. For more information on our sustainability efforts, please visit our website.

Price and availability
All products in the collection are available on LogitechG.com and at retailers worldwide. The Logitech G735 has a suggested retail price of $229.99. The Logitech G715 and Logitech G713 TKL Gaming Keyboards suggested retail prices of $199.99 and $169.99, respectively. The special edition Blue Yeti USB Microphone for the Aurora Collection has a suggested retail price of $129.99. The Logitech G705 has a suggested retail price of $99.99. The accessories of the collection are available on www.logitechg.com. For more information, visit our website, blog, or connect with us @LogitechG.

About Logitech G
Logitech G, a brand of Logitech International, is the worldwide leader in PC and console gaming gear. Logitech G offers gamers of all skill levels cutting-edge keyboards, mice, headsets, mouse pads, and simulation products such as steering wheels and flight sticks, made possible through innovative design, advanced technologies, and a deep passion for the game. Founded in 1981 and based in Lausanne, Swiss, Logitech International is a Swiss limited company listed on the SIX Swiss Exchange (LOGN) and the Nasdaq Global Select Market (LOGI). Find Logitech G at logitechG.com, the company blog, or @LogitechG.

Logitech and other Logitech marks are trademarks or registered trademarks of Logitech Europe SA and/or its subsidiaries in the United States and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at logitech.com.

(LOGIIR)

Editorial contact:
Derek Perez
Global Communications, Logitech Gaming
[email protected] | 408-391-6454

Aurora collection

Quote

Quote

View original content: https://www.prnewswire.com/news-releases/welcome-to-a-new-age-of-play-with-the-aurora-collection-by-logitech-g-301591981.html

SOURCE Logitech

Comments are closed.