VS Media donates to LGBT Center in Los Angeles
Video chat company VS Media has donated Gay.com, a domain valued at millions of dollars, to a charity that will use it to help the LGBT community.
Gay.com was one of the best online gay dating sites in the world when it started in 1997 – and there were so many good domain names that companies didn’t need to invent new words for them, like “Google”. But it has lost ground to sites like Manhunt and apps like Grindr.
Gay.com’s new owner, the Los Angeles LGBT Center, provides services such as legal aid, education, health and housing, and advocacy.
Gay.com is in the process of switching to its new owner and still has an NSFW page with adult content. But he’ll soon be directing people to the recently launched Los Angeles LGBT Center blog, Avant-garde, said Jim Key, director of marketing at the Los Angeles LGBT Center.
“Gay.com still gets 200,000 visitors per month,” he told TheWrap. “For us, it’s huge.
Los Angeles-based VS Media, best known for its live cam site, Flirt4Free, acquired the Gay.com URL last year.
But the company said the domain was not being used as well as it could have been, so VS reached out to five of the major LGBT charities and asked them to make a proposal detailing how they would use the site to support. the LGBT community.
“The Los Angeles LGBT Center provides service to more LGBT people than any other organization in the world,” Flirt4Free executive vice president Brad Estes said in a statement. “I am very happy to report that the future of Gay.com will continue within their amazing organization.”
Key said VS Media valued the site at $ 6.9 million before donating it.
“Having this become the property of an LGBT organization is incredibly gratifying and gratifying,” Key said. “The timing was perfect for us as we just launched a new blog focused on untold stories of our work and the people we know.”
Bob Witeck, founder of Witeck Communications, a leading Washington-based gay consultancy firm, told TheWrap that the arrival of the name Gay.com at the start of the internet boom gave the site a huge boost.
“Getting an address in a nutshell has given Gay.com a head start. It has created a North Star for gays around the world, ”he said. “Back then, launching these kinds of brands was like the Oklahoma land rush, but on the Internet.”
Gay.com was previously owned by PlanetOut Inc. and Here Media Inc.