The Return of Live Events: What’s Happening in Live Events Technology?
On the AVIXA Xchange Live booth at InfoComm 2022, Ben Thomas tapped Rentex Vice President, Marketing and Strategic Accounts, Janne Mummert, to co-host a panel of AV experts to talk about the return of live events and find out what’s happening with live event technology. Alongside Thomas and Mummert were Seth Teates, CTS-D, Regional Sales Manager at Analog Way, Chris Prosio, Regional Sales Manager at BARCO, Dan Meehan, Senior Director of Key Accounts at Panasonic Live Events/Rental & Staging, and Mike Bergeron, Senior Category Owner at Panasonic Live Events/Rental & Staging.
For Mummert and the InfoComm panel, 2022 was like a family reunion where close business relationships could rekindle after more than two years of virtual events and zoom meetings. And that’s the essence of live event magic; they are opportunities for people to come together and meet in person, share knowledge, see new things and get excited about available technology.
Live Events may be back, but that doesn’t mean things will stay the same. A lot has changed, from consumer expectations to live event technology. “In the enterprise space, we’re seeing a push towards 4K,” Prosio said. “We are seeing a push towards hybrid and the Internet; everything goes through a network. And that will be the next big trend that will take hold in this industry.
One of the things Meehan couldn’t wait for people at the show to see was Panasonic’s KAIROS live production platform. “It’s so comprehensive, it’s almost defined a new class of capabilities and features,” Meehan said. “Knowing what I know about the live event industry, maybe the best thing about it is if the pre-show engineering didn’t plan something, KAIROS takes care of it.
A new product family from Analog Way debuted at InfoComm 2022. “It’s our Alta 4K series,” Teates said. “It sits between our MidraTM 4K series and our Aquilons. You have thirteen or sixteen inputs with four or six outputs, plus your control output. Teates believes it will hit a sweet spot for live event customers due to the increased need for hybrid events.