The Canadian Press names Sony Electronics its exclusive supplier of imaging products

With more than 180 journalists, The Canadian Press produces real-time bilingual multimedia news published by major digital, broadcast and print media. The move to Sony will mean The Canadian Press photojournalists and videographers will use a variety of Sony cameras and lenses, including Sony Alpha 1 and Alpha 9 II products, to quickly capture hundreds of editorial photos and videos. powerful every day, ranging from big-expanding global sporting events to local news, politics and Canadian lifestyle content.

“We are honored to announce this collaboration with The Canadian Press, a leader in delivering premium news and multimedia content through Canada,” noted Marc Saddleton, national leader and director of sales for Sony Canada. “Canadian Press reporters have a front-row seat to from Canada the biggest political, sporting and entertainment events and we are thrilled to support their visual storytelling.”

“Sony’s innovative technology takes the high quality of our visual journalism to a whole new level,” said Malcolm Kirk, president of The Canadian Press. “Over 600 media clients rely on our CP Images online archive as a go-to destination for contemporary and historical multimedia imagery from from Canada people, places and events. That’s why we were looking for more than just a camera supplier. We needed a true partner who was committed to helping us deliver top-notch visual journalism.”

“Sony’s commitment goes beyond providing lightweight equipment to handle fast action, hostile situations and extreme weather conditions without sacrificing image quality,” said Megan Leach, who manages visual journalists at The Canadian Press and leads the planning and packaging department. “Our reporters really appreciate how the quiet camera performance keeps them behind the scenes, but more importantly, that Sony responds to our feedback.”

“From the start, they took a relationship-driven approach to the upgrade, which will bring a unified look to our coverage as all of our staff photographers and reporters will shoot with the same brand of cameras for stills and the videos for the first time “They understood that ongoing training and support was as essential as the technology. We are thrilled to have their support as we expand our visual coverage and meet the future needs of our industry.”

The rollout of Sony Imaging Kits for Canadian Press journalists is already underway, with distribution expected in early 2022.

About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and a subsidiary of Sony Group Corporation, one of the world’s most comprehensive entertainment companies, with a portfolio that spans electronics, music, film, mobile, games, robotics and financial services. Based at San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Activities include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as award-winning Alpha interchangeable lens cameras and groundbreaking Hi-Res Audio products. Sony is also a leading manufacturer of end-to-end solutions for 4K professional broadcast and A/V equipment to industry leaders 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

About The Canadian Press
The Canadian Press was from Canada leader in trusted news for over 100 years and is the exclusive Canadian distributor of The Associated Press’ international news. More than 180 journalists produce, package and broadcast real-time bilingual news articles, photos, graphics, video and audio clips for use in newspapers, magazines, radio and TV newscasts, websites web, corporate blogs, social media, digital signage screens and more. . Clients rely on their reliable, accurate and timely coverage, written and edited to standards set for the industry by The Canadian Press Style Book. Through its business division, The Canadian Press also assists media, public relations and marketing professionals by providing photography, videography and other custom content services; media monitoring, distribution of press releases and training in CP style.

Home

SOURCESony Electronics Inc.

Comments are closed.