NEW YORK, June 22, 2022 /PRNewswire/ — Rokt, the leading e-commerce technology using machine learning to make transactions more relevant to every shopper, today announced that it has named Bill Barton as Chief Product and Engineering Officer, effective June 27, 2022. In this newly created role, Barton will report directly to the CEO Bruce Buchanan and will lead the company’s R&D organization. With over 35 years of product and engineering experience at companies including Amazon, Nokia and Microsoft, Barton has a proven track record of building high performing teams across a range of hardware and software disciplines.

“We are delighted to welcome Bill Barton to lead our R&D efforts as we continue to evolve our R&D team to realize our vision for e-commerce,” said Bruce Buchanan, CEO of Rokt. “We invest in projects that require a long-term commitment to solve – our time horizons are 7-10 years into the future – which requires a leader, like Bill, with a proven ability to solve complex R&D problems on a long period of time.”

“Rokt has an excellent reputation as a provider of cutting-edge e-commerce technologies that help online brands drive revenue and customer engagement,” said Bill Barton, director of product and engineering at Rokt. “I am thrilled to join the company at such a crucial time in its growth trajectory and lead the next chapter of the R&D organization.”

Barton is a seasoned, hands-on product development manager with expertise spanning mobile advertising; multimedia communications; speech, audio and voice; IP systems and switched networks; mobile and wireless systems; web applications; interactive advertising; and the development of algorithms. He most recently served as Vice President, Alexa Proactive Experience at Amazon, where he spent the past 10 years building and leading teams that developed Alexa’s spoken language awareness and comprehension capabilities. Previous roles include director of product development at NAVTEQ, director of product development at Nokia Location & Commerce, vice president of engineering at Revolabs, senior vice president of engineering at Unveil Technologies (acquired by Microsoft ) and Vice President of Engineering at Voice Signal Technologies. Barton holds a bachelor’s degree in physics from Harvard University.

About Rokt
Rokt is the global leader in e-commerce technology, helping businesses unlock the full potential of every transactional moment to increase revenue, acquire new customers at scale, and deepen relationships with existing customers. Live Nation, Groupon, Staples, Lands’ End, Fanatics, GoDaddy, Vistaprint and HelloFresh are among more than 2,500 leading global businesses and advertisers using Rokt’s solutions to drive more value with every transaction by delivering messages highly relevant to their customers about when they are most likely to convert. Founded in Australiawith US headquarters in New York Citythe company now operates in 19 countries across North America, Europe and the Asia Pacific Region. To learn more, visit


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