Outdoor Advertising Market Size, Trends, Share, Scope, Future Growth and Forecast 2021 to 2026
The global outdoor advertising market reached a value of US $ 38.6 billion in 2020.
SHERIDAN, WYOMING, USA, Oct 21, 2021 /EINPresswire.com/ – According to IMARC Group’s latest report, “Global Outdoor Advertising Market Report and Forecast 2021-2026”, the market reached a value of 38.6 USD Billion in 2020. The global outdoor advertising market is expected to show moderate growth over the next five years. Outdoor advertising is an advertising medium found outside homes or in the public domain. They are mainly used to communicate information about various events or promote many commercial products in outdoor places, such as airports, shopping malls, bus shelters, train stations, etc. Outdoor advertising is also used in indoor spaces accessible to the public, including movie theaters. , medical waiting rooms, retail stores, etc. These advertisements also appear on public transport, including buses, trains, taxis, etc., to ensure extensive coverage.
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As the novel coronavirus (COVID-19) crisis sweeps the world, we are continuously monitoring changes in the markets, as well as consumer buying behaviors around the world and our estimates on the latest market trends and forecasts are carried out after examining the impact of this pandemic.
Global Outdoor Advertising Market Trends:
The increasing levels of digitization and the growing penetration of internet advertising platforms are some of the major factors driving the growth of the outdoor advertising market. As a result, many advertisers are adopting virtual screens, video content, motion graphics, projectors, etc., for specific demographics. Additionally, various advancements in advertising technology including artificial intelligence (AI), IoT connectivity, near field communication, etc., are increasing the demand for digital screens to deliver relevant content in real time. In addition, the increasing modernization of public transport facilitates the adoption of transit advertising, thus stimulating the global market. In addition, the falling costs of digital advertising are expected to further stimulate the growth of the outdoor advertising market in the coming years.
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Competitive landscape with key players:
The report also analyzed the competitive landscape of the market with some of the major players being.
Clear channel outside
Segmentation of the outdoor advertising market:
Our report has categorized the market on the basis of region, type, and segments.
Breakdown by type:
Digital outdoor advertising
Breakdown by segments:
Breakdown by region:
North America (United States, Canada)
Europe (Germany, France, United Kingdom, Italy, Spain, Others)
Asia-Pacific (China, Japan, India, Australia, Indonesia, Korea, others)
Latin America (Brazil, Mexico, others)
Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, others)
Highlights of the report:
Market performance (2015-2020)
Market Outlook (2021-2026)
Porter’s Five Forces Analysis
Market drivers and success factors
Complete mapping of the competitive landscape
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