Leading English Language Proficiency App ELSA Releases Voice Recognition and Feedback Engine API Availability | APN News

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Leading English Proficiency App ELSA Releases Speech Recognition API and Feedback Engine Availability

Posted on January 28, 2022

Democratizes access to English expression and training, announces partnerships with Edtech institutions

ELSA, a company that uses speech recognition technology and artificial intelligence to help learners improve their spoken English, today announces the availability of its proprietary AI-enabled API. This API technology integrates into any language learning solution to develop English speaking functionality with automated speech recognition and interactive teaching. ELSA’s AI technology was designed for the ELSA Speak app, which has more than 25 million customers worldwide. With the release of its API, ELSA is democratizing access to quality learning for users around the world with new edtech partnerships with CNA Go in Brazil, Edulinx in Japan and Sahi.ai and UOLO in India to name a few. only a few.

ELSA (English Language Speech Assistant) is an AI-based application that helps learners speak English more fluently. One of the differentiating attributes of its API is its focus on pronunciation, which can recognize non-native speech with +95% accuracy and craft a pathway to native pronunciation. ELSA’s API provides detailed feedback for scripted and unscripted speech with word stress, pronunciation, fluency, intonation of audio input, grammar, and vocabulary analysis. The learner also receives an estimate of the IELTS score / CEFR level based on their oral proficiency. Learners receive personalized, interactive practice with AI on any topic, providing a natural learning environment that any learner can benefit from. The voice functions are among the most interesting for learners; as shown by ELSA’s average session length of 23 minutes, in the top 10% of all learning apps.

Speaking at the announcement, Vaibhav Anand, India Country Manager, said, “Our proprietary speech recognition makes ELSA unique in speech recognition-based training. In India itself, ELSA offers Bengali, Hindi, Punjabi, Telugu and Tamil as options under ‘mother tongue’ to non-native English speakers. As a global brand, our goal is to build a learning ecosystem where individuals can master spoken English and become confident with ELSA.

“As communicating in English is rapidly evolving to become a requirement for modern skills, it is essential that education and learning technology companies include this skill in their curriculum. Students want digital training and learning at your fingertips anytime, anywhere and publishing our API makes it accessible to a wider audience,” said Ms. Vu Van, co-founder and CEO of ELSA.

ELSA’s AI accuracy is the highest on the market because ELSA has the largest audio dataset of non-native speakers, and its AI can adapt based on the speaker’s native language. ELSA app has amassed over 25 million users in over 120 countries and maintains a rating of 4.8/5 by over 50,000 users on the Apple App Store and Android Play Store. In 2022, it plans further expansion in Vietnam, Latin America, India and Japan after a successful 2020 with a 300% increase in revenue. ELSA already works with an impressive list of customers like Singapore Airlines, AstraZeneca, Bosch, Intel, HCL and Siemens and institutions like Rice University in the USA, Kyoto University in Japan and the British Council, one owners of the standardized IELTS test. ELSA plans to collaborate with more edtech companies to enable more language learning around the world.

In addition, ELSA is a strategic partner of Sahi.ai, an Indian recruitment platform, to help its employees improve their English skills for better opportunities and higher salaries. ELSA has also partnered with CNA Go, the largest chain of English language centers in Brazil, and Edulinx, a leading company in the field of TOEIC and corporate English teaching in Japan, to improve their digital platforms with speaking features.

According to research, teaching through the combined senses (i.e. auditory + visual) promotes better long-term memory formation and better learning outcomes, especially in children. Building on this understanding, POPS Kids, an interactive educational platform for Vietnamese children, has incorporated ELSA speech recognition technology into their English pronunciation practices. While watching cartoons, young users can learn native pronunciation and interact with a fun artificial intelligence tutor. Another edtech partner, UOLO, reported a 10 to 15 times higher engagement rate than normal lessons when applying ELSA’s API in a playful renovation of its chat pod.


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