Jim Loupas, audio processing guru, dies at 83

Advised hundreds of radio and TV stations to shape their sound

Posted: August 21, 2022

Jim Loupas speaking on the 2010 radio show. Photo by Jim Peck.

Jim Loupas, longtime radio technical advisor, has passed away.

According to his obituary, he was 83 years old and had lived in Coppell, Texas.

“Convenience and listener satisfaction are what make a radio station successful,” Loupas wrote in Radio World two decades ago, reminding readers not to get caught up in new technologies to forget this central mission.

“Sound has always been his passion,” states his obituary. “Radio, being pure sound, had been his calling and hobby ever since he was a high school student skipping school to operate remote controls for radio stations in his hometown.”

Loupas was director of engineering at WCFL in Chicago in the 1970s before starting a business to consult with radio, television, and recording companies and provide advice on psychoacoustics and audio ergonomics.

“His incredible ability to listen to and fine-tune broadcast audio sets him apart,” states the obituary. “He also designed studios, maintained transmitters, and scaled broadcast towers to dizzying heights in many muddy fields.”

Among his former clients was Beasley Broadcast Group. In 2007, Radio World quoted a Beasley announcement: “Jim Loupas…has developed a proprietary process to adjust and process a radio station’s sound to specifically appeal to its target audience.” He called his line of processors AirCorp.

According to the Radio World story, Loupas described audio processing as “the most effective way for a radio station to acquire and retain audiences and increase the time the audience spends listening”.

Loupas authored a Radio World guest commentary in 2004 arguing that while new digital radio formats might be attractive, analog signals would continue to be “extremely important”.

The listener, after all, is our end user – our customer,” he wrote. “Listener perceptions are what drive our numbers, both in the rating books and at the results level. Listener convenience and satisfaction are what make a radio station successful. We sometimes get lost in the airy realms of new technology, and we think everyone else cares as much as we do. But do they? Of course not. It’s our job to sound great to the listener, regardless of the technology or combination of technologies used to receive our signals. It’s that simple.”

Read the obituary.

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