How Future Market and Technology Trends Will Define the Home Appliances Market | Industry trends
In this recorded IBC Digital session, Andrea Cantone PhD, senior manager, strategy and marketing at ARM, dives deep into future market and technology trends. It considers future requirements for digital television, set-top boxes (STBs) and OTT devices across different forms of computing with more processing power, AI and machine learning (ML) workloads, security and new features like 8K. It also outlines what the home appliance market needs to do to meet the demands of this growth.
Cantone segments the market into upper level and lower entry level. “The top tier has features like 4K/8K resolution and multiple video streams, plus upcoming features that will be released in the next few years like improved user interface, voice recognition and gesture detection, 5G connectivity or AI-based quality improvement. ,” he explains.
The low level is defined as the majority of the current market, with support for 4K or 2K resolution, as well as basic voice UI support, mainly via remote control.
Content is still king in these markets and in particular drives the increase in resolution.
“Customizing content, simplifying choices, and an easier and simpler user interface will drive differentiation.”
“There’s a movement now from 4K resolution to 8K resolution,” says Cantone. “There’s also the development of artificial intelligence and machine learning capabilities to increase that resolution, even if it’s not delivered natively.”
This allows for better experiences in terms of content delivery and also in terms of customer choice.
“So to differentiate people, we’re looking at different customer experiences,” says Cantone. “Customizing content, simplifying choices, and an easier and simpler user interface will drive differentiation.”
In addition to smart recommendations, Canton suggests that a higher resolution for menus will give users the ability to navigate content in a simpler and more streamlined way.
AI and ML features are set to influence the development of user experience, especially in terms of gesture recognition and face tracking, driven not only by the rise of fitness devices entering the home during the pandemic, but also because “a lot more people are spending time in front of the TV”.
“The game starts; you can access it through the cloud,” adds Cantone. “You no longer need a console to play some of your games. We are looking to take that experience to the next level. We want to reduce latency, have what we call a native gaming experience where you’re running the game on the [home device] itself to continue offering the advanced user interface and experience [people have become used to].”
Then there are smart home applications, such as alarms and appliance control, and the widespread acceptance of video communication. The STB can be a central point for controlling all of these functions in the home, says Cantone.
“What we’ve seen so far is a big shift in the importance of a set-top box, which is still primarily content-focused, but expanding its capabilities and functionality to cover many applications, from fitness to gaming, smart home and smart camera apps, it takes technology to the next level.
AI and ML are also being deployed in the security realm, not only in terms of watermarking content, but also security around algorithms and protecting apps and browsers from attack.
Cantone says that to address all of these trends, ARM is shifting from a “focus on product evolution to use-case driven solutions.”
“At ARM, when we talk about this change, we’re talking about the Total Compute solution, which is a complete system solution that not only gives you the physical and scalable IP you need for the product itself, but also the tools and the software ecosystem. you need to design your high-end devices, as well as some common standards and the support you need to make these solutions scalable and effective,” he adds. “We seek to quickly deliver real use cases that allow you to reduce your time to market and be efficient during your development.”
In summary, according to Cantone, when operators and OEMs are looking for the next product, what is important is to think of a scalable solution. “It should be a scalable system that you can use with different tools, so you can provide different functionality,” he advises. “Also think about a platform that can be in the market for quite a long time, between three and seven years. Think about how you can grow your security and your ML and AI algorithms within the ecosystem. “
At the end of the session, Cantone invites IBC Digital viewers to contact him with questions or comments and provides links to further reading on this topic.