Coda Audio restructures and expands its management team

Coda Audio has expanded its senior team with the appointment of Reiner Groller as Director of Business Development, Europe.

With thirty years’ experience working for international companies in the audio engineering and manufacturing sector, Reiner will be based at the company’s headquarters in Hannover, where he will oversee the continued development of the customer base and network of distributors of Coda across the continent.

The move is part of a broader restructuring and expansion of Coda Audio’s overall operations, as David Webster, Global Sales and Marketing Director explains: “Global demand for Coda systems required that we examine every area of ​​the business to ensure that our customers retain the best possible access to our products and services. Bringing in a highly experienced operator like Reiner consolidates our operations in Europe and maintains our ability to respond effectively to growing customer demand in the region. It also allows Global Sales Manager, Paul Ward, to focus more on key accounts, while continuing his strategic work of cementing our distributor and reseller networks in the rest of the world. In support of this, my own role has been diversified to include a sales element in which I will work alongside Paul and Reiner. These are very exciting times for Coda – Reiner’s appointment is the first of a number of initiatives we will be taking forward to meet the challenges posed by our continued growth.

Reiner Groller sums up his new role: “I’m really excited about the new challenges this role brings, and I’m also looking forward to further developing my existing skills working with a company that is focused on innovation and customer satisfaction. Our goal is always to seek to support our customers and distributors in the most efficient technical and commercial way possible, ensuring that in addition to creating the best audio systems, Coda is able to respond with agility and speed to meet to all their requirements.

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