Big Sean partners with Emagine Theaters to sell exclusive snack box and t-shirts for charity cause

DETROIT – Well-known Detroit rapper Big Sean is teaming up with movie theater chain Emagine Entertainment to sell exclusive merchandise and donate proceeds to charity as the second ‘Black Panther’ movie hits the big screen.

Starting Nov. 10, Emagine Theaters in Michigan — and a few out-of-state locations — will sell the Big Sean Cinema Mix: a snack mix that includes a large Detroit-style popcorn, a large drink, a bag fruit snacks and an exclusive Big Sean t-shirt. The snack box and t-shirt combo will retail for $40, and the t-shirt can be purchased separately for $25.

Proceeds from the sale of snack boxes and t-shirts will support programs and projects led by Sean’s organization, the Sean Anderson Foundation and the Boys and Girls Club of Southeast Michigan. Sean’s foundation has partnered with the Boys and Girls Club to provide Sean Anderson Studios, where kids can record and learn to record, learn audio engineering, and even learn how to work in TV stations.

The foundation also does other work throughout the community designed to “help with the education, health, safety and well-being of school-aged youth and their families.”

The launch of the Big Sean Cinema Mix coincides with the release of the new movie “Black Panther: Wakanda Forever,” which is the second movie in the “Black Panther” series. The late Chadwick Boseman, who was a friend of Sean’s, starred as T’Challa in the first Black Panther movie and quickly became an icon of it. The second film, which won’t have Boseman’s character due to his sudden death in 2020, hits theaters on November 11.

“I was friends with Chadwick before he booked ‘Black Panther’ – I actually knew him when he was struggling a bit and was very frustrated with his career. When he booked Black Panther, I saw the whole the extent of the journey,” Sean told Local 4’s Evrod Cassimy. “…To me, ‘Black Panther’ not only represents the love I have for him personally, but also represents black superheroes on the screen.

“To anyone who has ever worn a badge from their city or hometown, or even another city they live or work in, and care about others – do they do it not just for themselves, but for the others – they’re local heroes to me,” Sean continued. “It’s the perfect representation of that.”

Sean tells Local 4 that he is currently working with Emagine to open a new theater in downtown Detroit. Development plans for the theater had been changed and pushed back due to the pandemic, but Sean says work is underway and expects the theater to potentially open in 2024.

Learn more about Sean’s foundation here.

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