Australian Navy hides image in sound

VMLY&R and Defense Force Recruiting collaborated with Squeak E Clean Studios to hide a secret image in the sound.

The audio ad you can see is designed to connect a tech audience to Navy intelligence roles.

To reveal the message, the audio must be processed in a spectrogram, a tool that analyzes frequencies in the electromagnetic spectrum. It is used by the Royal Australian Navy to intercept, analyze and identify threats at sea.

Paul Le Couteur, Sound Manager at Squeak E Clean Studios: “This idea really pushed my brain as a sound engineer to places it had never gone before. Every audio signal produces an image in a spectrogram, but we have found a way to reverse this process and produce audio from an image.

“To create this picture, we were essentially manipulating the electromagnetic spectrum, which is exactly what some Navy intelligence personnel do on a daily basis.” Says James Wills, Creative Director, VMLY&R.

CREDITS
Defense Force Recruitment
Brand Portfolio Manager – Marine: Anjali Bakaya Senior Marketing Manager – Liam Walford
VMLY&R
VMLY&R Australia and New Zealand
Creative Director: Paul Nagy
Executive Group Creative Director: Jake Barrow Creative Director: James Wills
Artistic Director: Robyn Bergmann
Creator: Simon Gray
Producer: Fiona Norman
Producer: Annie Thiele
Publisher: Leigh Cooke
Account Manager: Meaghan de Laurier
Account Manager: Madeleine Moorhead Account Manager: Jess Osrin
Squeak E Clean
Sound manager: Paul Le Couteur
Executive Producer: Ceri Davies

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