Apple dominates the high-end smartphone market in China ahead of the iPhone 14

A new snapshot of China’s high-end smartphone market revealed that 46% of phones sold over $400 in the second quarter were iPhones, with Apple continuing to dominate the growing sector.

Search for counterpoint (opens in a new tab) this week revealed that premium sales had increased to 33% in the second quarter of 2022, from 31% of all smartphone sales in the country last year.

Indeed, while the smartphone market as a whole has shrunk by around 14% year-on-year, the high-end segment has only shrunk by 10% in terms of unit sales, which explains the growth. Sales of devices worth over $600 have actually increased.

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Counterpoint’s Mengmeng Zhang said Apple “performed well in the $1,000+ segment, seeing a 147% year-over-year increase,” saying Apple and Samsung both benefited from Huawei’s decline and “the shift in purchasing trends towards high-end phones in China”.

According to figures from cCounterpoint, 46% of high-end smartphones sold in the second quarter of 2022 were iPhones. The second largest vendor was vivo with only 13% market share.

The news can only mean that devices like Apple’s best iPhones, the iPhone 13 and iPhone 12, are proving very popular in the country. Despite this, Apple held a rare iPhone 13 discount last month to try to boost sales of some of its devices ahead of the iPhone 14. At the time, Bloomberg reported that China’s economy was trying to rebound after COVID lockdowns in business centers. like Shanghai and China and that companies like Apple were struggling with weakening consumer demand, inflation and supply chain issues.

Apple will likely be able to capitalize on its premium momentum in the country when it unveils its new iPhone 14 next month. The company is expected to unveil the iPhone 14 and iPhone 14 Pro at an event in early September, with sales expected to begin the following week.

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