Amazon becomes Samsung’s competitor in the United States with its new QLED TV
Last updated: September 29, 2022 at 07:27 UTC+02:00
Amazon has now transformed into a real competitor of Samsung in the smart TV market. Although the American company has already sold its Fire TV series televisions in the United States, most of these models were ultra-affordable. At its annual launch event yesterday, Amazon unveiled its first QLED smart TV, the Fire TV Omni QLED, which offers great value for money.
Amazon undermines Samsung with its QLED TV, which has full local dimming and Dolby Vision
Amazon’s Fire TV Omni QLED series comes in two sizes: 65-inch and 75-inch. It uses a 4K QLED panel with full local dimming (80 zones for 65 inches and 96 zones for 75 inches) and a refresh rate of 60Hz. Naturally, it supports HDR10, HDR10+ Adaptive, HLG and Dolby Vision IQ standards. for high dynamic range content. Like Samsung’s QLED TVs, Fire TV Omni QLED has a light sensor to adjust screen brightness based on ambient light.
It has two 12W stereo speakers. It can connect wirelessly to other Echo smart speakers. Of course, you can also use your own soundbar or home theater system as the TV has an HDMI eARC port, an optical port and a 3.5mm headphone jack. It also includes three HDMI 2.0 ports, one HDMI 2.1 port, one Ethernet port, and one USB 2.0 port.
It runs Amazon’s Fire TV operating system, which means it can access all audio and video streaming apps. It also offers hands-free Alexa support and the ability to control the TV and all Alexa-enabled smart home products. The updated version of Fire TV OS also brings widgets to the screen. Other features include Wi-Fi 5, Bluetooth 5, and Fire TV Alexa Voice Remote.
Similar to Samsung’s lifestyle TVs like The Frame, Amazon’s new QLED TV can transform into a digital photo frame. It can change its brightness and colors to display artworks (from 1,500 selected artworks) and personal images. And this feature can be configured to work only when there is someone in the room. When the room is empty, the TV can turn off its screen to save energy.
Of course, you may have privacy issues since the TV can listen to your conversations for Alexa commands. So Amazon implemented a privacy switch that physically detaches the microphone and the TV can no longer listen to your conversations.
At just $800 for the 65-inch version and $1,100 for the 75-inch version, Amazon charges much less than Samsung for features like Dolby Vision and Full Array Local Dimming. Additionally, those already invested in Amazon’s Alexa ecosystem might consider these new TVs over Samsung’s QLED TVs.